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Fly Buys is New Zealand’s largest loyalty program. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand Ltd and Z Energy. The program had over 2.4 million members as at March 2015〔https://www.loyalty.co.nz/aboutus/flybuys/〕 which represents over 75 per cent penetration of New Zealand households.〔(【引用サイトリンク】 url=http://www.flybuys.co.nz/whatIs/companyInfo.asp )〕 Members collect points from over 50 participating brands. Between them, these participants have more than 3,000 outlets and cover more than 70 per cent of everyday household expenditure categories.〔 == History == Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the program under license from Loyalty Pacific (which established the flybuys program in Australia in 1994). The structure of the program very closely matched the structure of its namesake program in Australia at the time. The program attracted great interest at launch and quickly established a very strong membership base. 300,000 households joined the program in the first 89 days. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Fly Buys (New Zealand)」の詳細全文を読む スポンサード リンク
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